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Seth Godin - Everyone's An Expert

Seth Godin created a site called squidoo.com which proclaims,
"Everyone's an expert (on something)." I've just recently realized the
truth to that. A co-worker who has become a brand new father came to me
with a question about children Tylenol. Am I a doctor or a pharmacist?
No, but I'm a father of two with a third on the way. From his
prospective, I was enough of an expert to help answer his question. So
I guess being an expert can be relative in some situations. We all have
knowledge, experience, and ideas that others will find valuable; it's
just a matter of connecting our data with the audience that will find it
useful.

Also, you probably now know that Seth has released a new book Linchpin.
He lays out the case for writing a book in the digital age. That makes
me want to write a book myself, someday.

Bonus: Seth asks some questions to get you questioning the status quo.

Posted January 27, 2010 by email